Too little has been told. The things that I've heard make it even worse. Better nothing, then worse. Tell me your Domain name and I will tell you how successful you are. For the last couple of months I've heard many arguments claiming that my domain name should be based on keywords relevancy, you web-site focused on. Let me ask
you why?
The answer is obvious, these SE "experts" project that this tactic will help to
raise your Web-site SE ranking on several positions up. In other words, they
advise me to pick up a name for my whole Internet Business as well as my
Web-Site, with the only aim to have a chance to suite, trick or cheat SEs. Wow,
I must be hating my own business!



Let me ask you another question: why there is Coca-Cola instead of Candy Water
or Mercedes Benz instead of Comfortable Car? Do you still want to name your
eBook selling Web-Site something similar to eBookSell.com instead of a real
Brand name for your business? Don't you know why there is Google.com, Amazon.com
and Yahoo.com instead of GreatSE.com, Bookshop.com or Index.com? Imagine that
you are a real car manufacturer. Are you going to name your car "Fast Car" or
give some really unique name?



I may guarantee you that these keyword tricks will bring you nowhere. While
keyword based domain name or other tactics like expressive use of <h1> tags
instead of <p> may raise the relevancy for that particular keyword in the
short-term prospective, you cannot rely on these tricks forever, because if you
do, other guy will outsmart you simply by having more web-pages with more
valuable information and your <h1> tags along with white text on white
background tricks won't help.



Don't also forget that SE indexing algorithms are constantly changing and what
proved to working yesterday, may not work today.



Besides HTML code may be easily changed, bad domain name cannot, at least, for a
year, so you had better give your business a domain name it deserves, with a
strong Brand and USP from the very beginning! There is no brand in "eBook
Selling Site" or "Best Search Engine Traffic", no one will ever remember you! So
be smart and chose the right name for your e-business. Done with that!



2. Next. No arguments that your business name should be relatively short. Your
domain name does not differ, it should be the same or even shorter. If your
domain consists of three or more words try to use appropriate acronyms or
abbreviations. Don't suggest you to use "hyphens", "misspellings" or "numbers"
(if your official business name doesn't have them). These "eye-soaping" won't
positively influence your business image also.



Is it difficult to create another "Google"? No. Is it difficult to imagine
"Overture" instead of PPC Search Engine? No, billion times no. What you need is
time, wit and imagination. If you don't have something of the mentioned, then
ask someone who has. Tell you the truth, I have very small vocabulary, so for my
next project I will search Webster, Latin dictionary or try to ask friends about
some useful ideas on that subject. Just make sure your domain wouldn't be
translated as something stupid on the language of the country you are planning
to work with. Can it be even easier?



3. Third point. How to check what you domain name is worth? Imagine that your
business has reached a billion dollar status, you have a corporate skyscraper
with an extremely big corporate flag 100-by-100 meters wide (328-328 feet wide)
that is hanging on the very top of your building with the name of your business
on it. So does the name that you have imagined suit that corporate flag of a
billion dollar corporation?



The domains like Amazon.com, Overture.com, Google.com, eBay.com or even
GoDaddy.com are perfect examples of what direction you should move. My-Cool-PPC-Search-Engine.com
or BestOnlineBooks.com are the worst examples of the domain names you can ever
imagine.



Answer another question. Does your domain leave some "taste" in the minds of
your visitors, or it is "just another one" name? Does your domain as well as WS
transfer any hidden or obvious message or is it "flat" and simple as a log?
Remember: your branding policy of the WS and Domain name should provoke
emotions, thought, curiosity or desire. PayPerClickSearchEngne.com is pay per
click search engine. I know that, you know that, what next? Overture.com tries
to make your subconscious imagination work. It has unique abstract inner
meaning. Wake me up in the middle of the night and I will tell you that Overture
is the best PPCSE, despite the fact that Overture's meaning has very slight
connection to what a PPCSEs really are.



4. The domain name you choose shouldn't offend your auditory and be liked by
You. In other words, try to avoid "angels" in dealing with public and make your
name you are proud of. The last notice is very important. Everything that is
connected with your company even including the look of PC you are working on
should arouse positive and pleasant emotions only. You should be proud of your
own business like the majority of Americans are proud of The United States.



Well, like I said, your business goes the same way it is called. Are you fond of
your name? I hope you are.

 

Pavel Lenshin is a publisher of NET Business Magazine, professional
web-developer and CEO of:

- http://ASBONE.com/ - informational portal and provider of discounted internet
services for entrepreneurs, including internet access, web-design and hosting;

- http://InfoAlchemist.com/ - a must-have business library.

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