The PW Registry Corporation announced today plans for the activation of the PW top-level domain (TLD), the Internet’s first and only domain extension devoted to “Communities of Shared Interests.” Unlike other domain extensions, such as .com, .biz, and .info, PW is aimed at providing individuals and consumer/affinity organizations a highly-personalized, permanent and portable e-mail address and a managed platform for community and social networking. Resellers To Capitalize on New Monthly Registration Term, Demand Among Consumers and Affinity Organizations For E-mail Portability and a Managed Platform for Community and Social Networking

Boston, MA and ICANN Meeting, Rome, Italy,(PRWEB) March 1, 2004 -- The PW Registry Corporation announced today plans for the activation of the PW top-level domain (TLD), the Internet’s first and only domain extension devoted to “Communities of Shared Interests.” Unlike other domain extensions, such as .com, .biz, and .info, PW is aimed at providing individuals and consumer/affinity organizations a highly-personalized, permanent and portable e-mail address and a managed platform for community and social networking.

In addition, PW Registry is offering a new monthly registration term for resellers, which allows domain name registrars, wireless and Internet service providers, Internet portals and Web-hosting companies to bundle the PW address with other monthly services they offer -- such as wireless services, Internet connectivity, website hosting, and email hosting -- without incurring the costs associated with annual registration fees. Designated as one of the original Internet domain extensions on the Internet, PW is an operational domain that works throughout the global Internet without requiring any changes to the existing technical infrastructure.

The killer applications on the Internet are those that allow people to communicate with one another. These include email, chat, forums, and most recently, social networks. The Internet’s leading portals, from Google to Lycos, have identified social networking as a key business opportunity and strategy. PW is the Internet’s first global top-level domain dedicated exclusively for the formation of social networks and communities.

“With spam and personal privacy threats on the rise, consumers are looking to gain better control of their personal information online. They are looking for ways to communicate with like-minded people without risking personal information or compromising the addresses of friends and colleagues,” said Thomas Barrett, founder of PW Registry Corporation. “The availability of PW capitalizes on the growing consumer demand for e-mail portability and a permanent Internet identity that is meaningful to the individual. Resellers can take immediate advantage of this consumer interest by bundling it as part of access plans or as part of personal Web sites, online communities and social networks. PW Registry was founded to provide the highest-levels of privacy to consumers – a commitment that will be extended to all future services offered by PW Registry.”

PW provides consumers and affinity organizations features and benefits not offered by other top level domains, such as:

• Guaranteed Availability: The entire second level (i.e. http://www.anystring.pw) is reserved by the Registry for public use. This allows for multiple online communities to exist for any conceivable string. It also allows for common strings, words and names to be shared by unrelated individuals.

• Community Building: The PW extension is ideal for the creation and management of online communities. Potential “Communities of Shared Interests” include shared surnames, geographic locations, alumni groups, hobbyists and other affinity organizations. PW Registry Corporation provides tools for discussion forums and directory listings.

• Management of Social Networks: With its unique structure and policies, the PW domain is the ideal address for individuals looking to better manage and control their social network. Unlike traditional social networks that are fragmented by professions or social interests and require users to compromise personal address books, a PW address enables users to establish their membership in a social network without exposing the identity of colleagues and friends.

• Personalized, Permanent E-Mail: Individuals may register identities related to any conceivable online community and use it as their permanent presence on the Internet. For example; a citizen of Juneau, Alaska can choose the address of “Sally@Juneau.pw” or an avid fly fisherman can choose “Joe@Flyfishing.pw”. There are no restrictions on what users can register as their email address.

• Individual Applications: PW also enables individual applications such as “web logs” and digital photo albums at addresses such as “Bob.Smith.pw”. First-come, first-served registrations will be available for any third level domain name (i.e. http://anystring.anystring.pw).

• Consumer Privacy: With PW, consumers have complete control of their privacy. Users control what material is available on community directories. There are virtually no limitations on the strings an individual may register except that numeric-only strings will be reserved for future use. Personal data published in the Whois database will be limited.

Public availability of the PW extension is scheduled for spring, 2004. PW Registry is now actively seeking potential resellers, including domain name registrars, ISPs, Web hosting firms, social networks, online community hosts, wireless providers and Internet portals.

The technical operations for the PW Registry will be managed by Basic Fusion, Inc. This partnership provides PW Registry with a highly available and scalable architecture that utilizes the latest in industry-standard Shared Registry System protocols. Worldwide resolution of PW domains are provided by UltraDNS. UltraDNS also powers technology solutions for some of the world’s largest networks, including Microsoft and 23 top level domains, including the .org and .uk extensions. Interested resellers, suppliers, community moderators and customers should visit the PW Registry website to learn more: http://www.pwregistry.pw.

About PW Registry Corporation
As the public trustee of the PW domain, PW Registry Corporation is responsible for ensuring that the management and administration of the PW top-level domain, the Internet’s first domain extension devoted to “Communities of Shared Interest,” is in the public interest. PW Registry Corporation provides the PW domain through partnership with the Micronesia Investment and Development Corporation, the ICANN-delegated Sponsor for PW; and the Palau National Communications Corporation, the designated point of contact within the Government of the Republic of Palau. Assisting in the Policy Development Process for PW is the PW Policy Council, comprised of a cross-section of Internet stakeholders in the Republic of Palau. For more information, please visit http://www.pwregistry.pw.

Contacts:
Thomas Barrett
PW Registry Corporation
+1.781.492.1315
info@pwregistry.pw

Kathleen Brennan
LNS Communications
+1.831.475.5820
kbrennan@LNScom.com

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